Free Advice for the Litigious...

Years back, Sun was under pressure in the market. Although many users loved our core Solaris operating system, others thought it was built for high end computers, not grid systems. Our computer business had failed to keep pace with the rest of the industry - which meant our volume systems looked expensive. In combination, and with a poor track record of supporting Solaris off of Sun hardware, we gave customers one choice - leave Sun. Many did. Those were the dark days. Where did they go? They went to GNU/Linux, a free and open source operating system built by a growing community, running on x86 systems. Why? Because the pair ("Linux on a whitebox") delivered, then, better grid performance, with more flexibility. We didn't erect barriers to exit, we promoted customer choice. Even when it cut the wrong way, as it did here. And yes, it hurt. With business down and customers leaving, we had more than a few choices at our disposal. We were invited by one company to sue the beneficiaries of open source. We declined. We could join another and sue our customers. That seemed suicidal. We were offered the choice to scuttle Solaris, and resell someone else's operating system. We declined. And we were encouraged to innovate by developers and customers who wanted Sun around, who saw the value we delivered through true systems engineering. So we took that advice. We started by securing the software assets we were building - so that we could convey them und...

Date: May, 15 2007
Url: http://blogs.sun.com/jonathan/entry/what_we_did

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